We realize that making purchases on any Web site requires trust
on your part. We value your trust highly, and pledge to you,
our customer, that we are committed to ensuring the privacy
of your personal information, and will use any information you
give to us in a responsible manner. You are very important to
us, and we are dedicated to providing you with a safe and secure
We respect your privacy. Your data will not
be given or sold to any third party. Your online orders are
transmitted to us using secure technology, and processed on
our secure Web site. In addition, we do not store your credit
card information online, so there is never a chance of thieves
"hacking" your sensitive financial information. We
are serious about data safety and privacy.
From time to time we may amend our Privacy
Policy without notice by posting the changes on our website.
website. You can review the most current version of our Privacy
Policy at any time at our website.
When you buy, we collect personal information
about you. During the purchase process, we ask for your name,
email address, business name, billing information and shipping
address. This information becomes your "permanent"
identity. Once you complete a purchase you are no longer anonymous
Wine Racks America's primary goal in collecting
personal information is to provide you, the user, with an
efficient and customized online buying experience. Only Wine
Racks America has access to your account. You will only receive
special offers via email from Wine Racks America.
We do research on our users' demographics,
interests, and behavior based on the information provided
to us upon purchase based on our server log files. We do this
to better understand our business and serve our customers.
This research is compiled and analyzed on an aggregated basis.
When you buy from Wine Racks America and
supply personal information, you are sharing that information
only with Wine Racks America, except as otherwise provided
Wine Racks America may disclose aggregated
user statistics (for example, "45% of our users buy one
particular size when selecting a wine rack") to describe
our services to prospective affiliates, other third parties,
and for other lawful purposes.
Third-Party Web Beacons
We use third-party web beacons from Yahoo! to help analyze
where visitors go and what they do while visiting our website.
Yahoo! may also use anonymous information about your visits
to this and other websites in order to improve its products
and services and provide advertisements about goods and services
of interest to you.
Legal Notices and Disclaimers
THE INFORMATION CONTAINED IN THIS WEBSITE IS PROVIDED TO YOU
"AS IS," FOR YOUR INTERNAL INFORMATIONAL PURPOSES
ONLY, WITHOUT ANY REPRESENTATION OR WARRANTY OF ACCURACY OR
COMPLETENESS OF INFORMATION OR OTHER WARRANTY OF ANY KIND,
INCLUDING ANY IMPLIED WARRANTY OF QUALITY, MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN
NO EVENT WILL WINE RACKS AMERICA, INC. BE LIABLE TO ANY PARTY
FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL
DAMAGES FOR USE OF THIS WEBSITE OR RELIANCE UPON ANY INFORMATION
OR MATERIAL ACCESSED VIA IT OR ANY OTHER HYPERLINKED WEBSITE
INCLUDING, BUT NOT LIMITED TO, DAMAGES ARISING FROM LOSS OF
PROFITS, BUSINESS INTERRUPTION, OR LOSS OF DATA, EVEN IF WINE
RACKS AMERICA, INC. IS EXPRESSLY ADVISED ABOUT THE POSSIBILITY
OF SUCH DAMAGES, TO THE FULLEST EXTENT ALLOWABLE BY LAW. SOME
JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES
AND REPRESENTATIONS, SO THE ABOVE EXCLUSIONS MAY NOT APPLY