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Authorized Dealer Program

Request a Dealer Application

1. What is a Wine Racks America Authorized Dealer?
A dealer is a person or company that buys directly from us "the manufacture" and then resells at their store front or through other sales channels. A dealer can also sell to other store fronts, other companies, or to anyone or any company that wants to buy from them. Dealers can sell wine racks anywhere they like including the *internet, their store front retail operation, trade shows, home shows, wine tasting events etc.

2. What are the requirements to purchase direct from Wine Racks America?
We require a completed dealer application (included in our dealer info pack) before moving forward. Once your dealer application has been approved, we require a $199 dealer set-up fee. This fee is refunded after you accumulate $5k in sales volume. If you are interested in becoming a dealer you should contact us today by filling out the dealer inquiry form below. We will then email you out a dealer info package that will include all discount amounts, terms and other specifics.

3. How does it work? How will I make money on my sales?
Once you have opened a dealer account, you can login at any time to place orders. Our shopping cart will automatically deduct your dealer price discounts as you add items, showing you what your dealer discount % is. Then simply complete your sale for the discounted amount.

4. Do you drop ship wine racks directly to my customers?
Yes. We will ship each order directly to your customer. We warranty everything we sell to you or your customer. With your activated dealer account, orders are automatically shipped direct to customers while receipts and other digital communications are sent to you. When you login to your dealer account and enter in your orders, our online system that will give you the price discounts others cannot see. Once you're on our dealer list, you will receive regular updates from us by e-mail that will include upcoming new products, inventory outlooks & any other important information you need to know. We send these out about once each month.

5. Can I put my own name on the wine racks we buy from you?
We can include your business name on the packaging slip. Note, our packages come with WineRacksAmerica logo printed on them.

6. Will my customers receive an confirmation emails or communications from Wine Racks America?
All communication with the customer is done by you. When you've successfully placed an order and received your discount, you receive an automated order confirmation receipt. You can edit this receipt in your online dealer account to reflect your own final order pricing and then pass it on to your customer. Obviously, you want to avoid your customers knowing what your actual costs are, and we have prepared the checkout and follow through process to make sure that doesn't happen.

Request a Dealer Application
Once we receive your request and briefly review your info, usually within one business day, we will email you a Dealer Info Pack.

e.g. Owner, Marketing Manager
* Phone Number:
Anything you'd like to add:

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